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1

When Humanizing Brands Goes Wrong: The Detrimental Effect of Brand Anthropomorphization Amid Product Wrongdoings

Puzakova, Marina, Kwak, Hyokjin, Rocereto, Joseph F

Journal:

Journal of Marketing

Year:

2013

Language:

english

File:

PDF, 333 KB

english, 2013

2

Better Not Smile at the Price: The Differential Role of Brand Anthropomorphization on Perceived Price Fairness

Kwak, Hyokjin, Puzakova, Marina, Rocereto, Joseph F.

Journal:

Journal of Marketing

Year:

2015

Language:

english

File:

PDF, 621 KB

english, 2015

3

The multidimensionality of anthropomorphism in advertising: the moderating roles of cognitive busyness and assertive language

Reavey, Brooke, Puzakova, Marina, Larsen Andras, Trina, Kwak, Hyokjin

Journal:

International Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 1.02 MB

english, 2018

4

Brands as Rivals: Consumer Pursuit of Distinctiveness and the Role of Brand Anthropomorphism

Puzakova, Marina, Aggarwal, Pankaj, Hoegg, JoAndrea

Journal:

Journal of Consumer Research

Year:

2018

Language:

english

File:

PDF, 1.18 MB

english, 2018

5

The Role of Geography of Self in “Filling In” Brand Personality Traits: Consumer Inference of Unobservable Attributes

Puzakova, Marina, Kwak, Hyokjin, Taylor, Charles R.

Journal:

Journal of Advertising

Year:

2013

Language:

english

File:

PDF, 323 KB

english, 2013

6

Beyond Seeing McDonald's Fiesta Menu: The Role of Accent in Brand Sincerity of Ethnic Products and Brands

Puzakova, Marina, Kwak, Hyokjin, Bell, Monique

Journal:

Journal of Advertising

Year:

2015

Language:

english

File:

PDF, 414 KB

english, 2015

7

Painting Your Point: The Role of Color in Firms' Strategic Responses to Product Failures via Advertising and Marketing Communications

Puzakova, Marina, Kwak, Hyokjin, Ramanathan, Suresh, Rocereto, Joseph F.

Journal:

Journal of Advertising

Year:

2016

Language:

english

File:

PDF, 338 KB

english, 2016

8

When Brand Anthropomorphism Alters Perceptions of Justice: The Moderating Role of Self-Construal

Kwak, Hyokjin, Puzakova, Marina, Rocereto, Joseph F.

Journal:

International Journal of Research in Marketing

Year:

2017

Language:

english

File:

PDF, 1.51 MB

english, 2017

9

Facing the “Right” Side? The Effect of Product Facing Direction

Zhang, Yuli, Kwak, Hyokjin, Jeong, Haeyoung, Puzakova, Marina

Journal:

Journal of Advertising

Year:

2018

Language:

english

File:

PDF, 627 KB

english, 2018

10

Mitigating consumer ethnocentrism via advertising and media consumption in a transitional market: a study from Russia

Puzakova, Marina, Kwak, Hyokjin, Larsen Andras, Trina

Journal:

International Journal of Advertising

Year:

2010

Language:

english

File:

PDF, 281 KB

english, 2010

11

Ads are watching me -- A view from the interplay between anthropomorphism and customisation

Puzakova, Marina, Rocereto, Joseph F., Kwak, Hyokjin

Journal:

International Journal of Advertising

Year:

2014

Language:

english

File:

PDF, 1.10 MB

english, 2014

12

¿Y Usted? Social influence effects on consumers' service language preferences

Bell, Monique L., Puzakova, Marina

Journal:

Journal of Business Research

Year:

2017

Language:

english

File:

PDF, 416 KB

english, 2017

13

Should Anthropomorphized Brands Engage Customers? The Impact of Social Crowding on Brand Preferences

Puzakova, Marina, Kwak, Hyokjin

Journal:

Journal of Marketing

Year:

2017

Language:

english

File:

PDF, 2.54 MB

english, 2017

14

Spectrophotometric Variability of Mira

A. A. Arkharov, E. I. Hagen-Torn, T. U. Puzakova, E. V. Ruban

Journal:

Year:

2005

Language:

english

File:

PDF, 81 KB

english, 2005

15

Physical parameters of the continuum emission layer of Mira type stars. II. Radii and expansion velocities

E. V. Ruban, A. A. Arkharov, E. I. Hagen-Thorn, T. Yu. Puzakova

Journal:

Year:

2007

Language:

english

File:

PDF, 79 KB

english, 2007

16

Physical parameters of the continuum emission layer of Mira-type stars. I. Spectrophotometric temperatures

E. V. Ruban, A. A. Arkharov, E. I. Hagen-Thorn, T. Yu. Puzakova

Journal:

Year:

2007

Language:

english

File:

PDF, 137 KB

english, 2007

17

Spectrophotometric observations of southern stars in the wavelength range 320–730 nm

A. A. Arkharov, E. V. Ruban, V. V. Novikov, L. I. Yagudin, T. Yu. Puzakova, R. Zalles

Journal:

Astronomy Letters

Year:

2006

Language:

english

File:

PDF, 548 KB

english, 2006

18

Spectrophotometric observations of variable stars

E. V. Ruban, G. A. Alekseeva, A. A. Arkharov, E. I. Hagen-Thorn, V. D. Galkin, I. N. Nikanorova, V. V. Novikov, V. P. Pakhomov, T. Yu. Puzakova

Journal:

Astronomy Letters

Year:

2006

Language:

english

File:

PDF, 558 KB

english, 2006

19

The Connubial Relationship Between Market Orientation and Entrepreneurial Orientation

Kwak, Hyokjin, Jaju, Anupam, Puzakova, Marina, Rocereto, Joseph F.

Journal:

The Journal of Marketing Theory and Practice

Year:

2013

Language:

english

File:

PDF, 380 KB

english, 2013

20

The Tc1/mariner DNA transposons in the genome of mollusk Littorina saxatilis

Puzakova, L. V., Puzakov, M. V.

Journal:

Russian Journal of Genetics

Year:

2017

Language:

english

File:

PDF, 756 KB

english, 2017

21

An Analysis of IS630/Tc1/mariner Transposons in the Genome of a Pacific Oyster, Crassostrea gigas

Puzakov, M. V., Puzakova, L. V., Cheresiz, S. V.

Journal:

Journal of Molecular Evolution

Year:

2018

Language:

english

File:

PDF, 3.48 MB

english, 2018

22

Gene Encoding a Novel Enzyme of LDH2/MDH2 Family is Lost in Plant and Animal Genomes During Transition to Land

Puzakova, L. V., Puzakov, M. V., Soldatov, A. A.

Journal:

Journal of Molecular Evolution

Year:

2019

Language:

english

File:

PDF, 1.59 MB

english, 2019

23

leidyi Is a New Group of DD41D Transposons in Mnemiopsis leidyi Genome

Puzakov, M. V., Puzakova, L. V.

Journal:

Russian Journal of Genetics

Year:

2019

Language:

english

File:

PDF, 880 KB

english, 2019

24

When distraction may be a good thing: The role of distraction in low‐fit brand extension evaluation

Zhang, Yuli, Kwak, Hyokjin, Puzakova, Marina, Taylor, Charles R.

Journal:

Psychology and Marketing

Year:

2020

Language:

english

File:

PDF, 2.17 MB

english, 2020

25

The Tc1-like elements with the spliceosomal introns in mollusk genomes

Puzakov, M. V., Puzakova, L. V., Cheresiz, S. V.

Journal:

Molecular Genetics and Genomics

Year:

2020

Language:

english

File:

PDF, 3.82 MB

english, 2020

26

Going it alone or together: the role of space between products on consumer perceptions of price promotions

Kwak, Hyokjin, Zhang, Yuli, Puzakova, Marina, Moriguchi, Takeshi

Journal:

International Journal of Advertising

Year:

2020

File:

PDF, 4.25 MB

2020

27

When the Unknown Destination Comes Alive: The Detrimental Effects of Destination Anthropomorphism in Tourism

Kwak, Hyokjin, Puzakova, Marina, Rocereto, Joseph F., Moriguchi, Takeshi

Journal:

Journal of Advertising

Year:

2020

File:

PDF, 3.42 MB

2020